Frequently Asked Questions
Everything you need to know before applying.
Is this a grant or cash prize?
No. The opportunity is for revenue-based financing from Urbane Venture Fund. Financing must be repaid according to agreed terms. UVF does not take equity ownership in your business or event.
Is $100,000 guaranteed?
No. 'Up to $100,000' describes the maximum potential financing opportunity. The final amount, structure, pricing, repayment terms, and controls are determined case by case and remain subject to diligence, approval, definitive agreements, and closing conditions.
Do I need to live in Chicago?
No. Applications are open nationally. Finalists must be prepared to travel to the live pitch at the Maconomics Wealth Summit in Chicago on Saturday, August 29, 2026.
What if my event is a new idea or concept?
UVF generally prioritizes proven events with historical performance. First-time concepts are unlikely to pass.
Can more than one event receive an offer?
Yes. This is designed as a Shark Tank–style financing opportunity rather than a traditional winner-take-all competition. UVF may extend conditional offers to multiple operators if more than one opportunity meets its investment criteria.
What types of events qualify?
UVF considers festivals, signature event series, annual events, concerts and live shows, conferences, hospitality concepts, hyper-niche experiences, and other live-event formats with proven demand.
How large should my event be?
The upcoming event should generally be expected to sell at least 600 paid tickets. Complimentary tickets and free registrations do not count.
What do I need to submit?
Applicants must provide basic operator and event information, a financing request, historical online ticket-sales information, an event deck, and a detailed event budget.
What happens after I apply?
UVF reviews applications for fit and completeness. Selected applicants may be invited to follow-up diligence and a private virtual pitch. Up to five finalists will be invited to pitch live in Chicago.
What if my back office or records are messy?
You may still be a fit. UVF works with experienced operators at different stages of business maturity. Your materials do not need to look institutional, but your historical sales must be verifiable, your budget must be workable, and you must be willing to provide the information needed to complete diligence.
Do I need a professionally designed pitch deck?
No. Clear information matters more than design. Use UVF's sample deck and budget template to organize your event history, audience, financial performance, financing request, and plan.
Will UVF pay finalist travel expenses?
Finalist travel and accommodation details will be communicated directly to selected applicants.
Do I need a Maconomics Wealth Summit ticket to apply?
No ticket is required to submit an application. Attendance instructions for selected finalists will be provided directly.
Where can I ask questions?
Email: management@urbane.ventures